Retail is contact-centric rather than account-centric, and the parts that hurt are after the sale: the return that nobody owned, the marketing that went to someone who had already asked you to stop. Cyril starts a retail business in B2C mode with a pipeline that runs past the checkout, and with consent and suppression handled once rather than per tool.
Six stages covering the whole lifecycle, not just the sale. If you are service-led rather than product-led, the commerce stages come out at onboarding — that removal is part of the process, not an exception to it.
Two candidates aimed at the transitions customers actually notice.
Switched on and surfaced first. Everything else is still included.
All four are editable proposals. Consent and suppression are raised for every retail business because a single suppression list is the thing most stacks get wrong.
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